Great Content Is Not Enough!

Your Content Must Also Be Easy To Consume…

The other day, I received an email about a 45 minute video someone posted online which I wanted to see. Great, right? Not so much.

As I sat down to watch the video, my phone rang, I got busy, and to top it off, the video played slow. There was no way to download the video and it was not created with chapters or sections to make it easier for the viewer.

They Lost Me!

People are busy and now more than ever, it is critically important to make sure that you are easy to do business with and your content is EASY TO CONSUME.

 

Videos

Some ideas for making online video easier to consume:

1. Offer a download option so viewers can save to their own computer and watch on their own time.
2. If you have a long video, break it up into shorter segments and files so that is loads faster and allows the viewer to come back to it easier
3. Create chapters or markers in your video
4. Make it interesting to watch. Add background music and graphics, calls to action, notations, and things like that.

Blogs

It is also important to make your blog easy to consume and read. Some things you can do are:

1. Make sure that your blog design is neat, organized, and not cluttered

2. Don’t have distracting flash, graphics, or colors on your blog that take away from your message

3. Make sure people can easily reach you – Prominently list your social media links, email, RSS feed, etc.

4. Make it easy for people to share your blog with others. I highly recommend the "Share This" plug-in which is displayed at the end of all of my posts. Try it out and see how easy it is to share this blog post.

These days, having great content is not enough, you must be easy to do business with and your content must be easy to consume.

What do you think?

Photo Credit, Jaxed