Speaking about marketing and advertising his billion dollar Virgin Brands Company, Billionaire Richard Branson said this:
“Strangely, I think my dyslexia has helped. When I launch a new company, I need to understand the advertising. If I can understand it, then I believe anybody can. Virgin speaks in normal language instead of using phrases that nobody understands, like “financial-service industry.”
Makes sense, no wonder he’s a billionaire. There are so many businesses out there trying to impress people with big or complicated words in their advertising….it does not work.
What you can do today is simplify your message and make sure that everything you do is crystal clear and easy to understand. You will be amazed at how well it works.
