Pure Digital, you know them, they make those really cool Flip Video Recorders that are all the rage these days.
For quite some time now, the Flip Video has had a major online evangalist singing their praises and promoting their product. This evangalist’s name is Jim Kukral. Heck, he even created a daily video blog called “The Daily Flip” that he films with a Flip.
I have been following Jim for the past year or so and I was surprised to discover that the guys over at Flip have pretty much done nothing for Jim at all. In my opinion, Jim has done more to promote their product than any one person…by far.
Just last week, Jim put the Flip in the hands of very well known Guy Kawasaki. This is more great publicity for the Flip so I am thinking Pure Digital might send Jim 20-30 of these as a thank you and in hopes that we will promote them even more.
Do they send him 20?, 30? Nope. They sent him 1. That’s right, just 1.
Does Pure Digital get New Media? What more could you want when you have raving evangalist fans that promote and sell product for you? If it was my Company, I would have sent Jim about 50 Flips along with t-shirts and other promotional items, and a gift card to a nice restaurant to boot. Do you think that might have gotten them some good press and more Flip sales? Absolutely.
I don’t get it.
{ 2 comments… read them below or add one }
Hi there, I wonder if its possible that Flip have a tonne of these types of requests? I wouldn’t be quick to think they necessarily don’t care, rather giving away 10,000 cams a month may not be an option for a company that size. Just my thoughts..
Thanks for the comment and you made a very good point, they may not be in a position to give product away at this point.
I don’t think a company should do that kind of thing all the time but when one person affects so many sales of your product I think it’s something that should be strategically looked at as a tool for selling more Flips.